What does flywheel mean?

Pearagon growth

HubSpot has helped coin the term Flywheel, which replaces the more stagnant philosophy of funnels. Funnels operate by throwing clients in a one way sales system, until they buy, then they are sent over to customer service. Funnels are notorious for missing communication between marketing, sales, and service.

A flywheel helps keep momentum and movement with customers who transform into your evangelical sales team. Happy customers are the best closers. The adoption of the flywheel methodology encourages all internal teams to work together for the betterment of the customer. In turn, that customer becomes your best salesperson.

What is a flywheel consultant?

At Pearagon, we are a Diamond Hubspot Partner. Our expertise is in the function of this flywheel methodology.  Enjoy having a expert navigation team integrate new automation and communication tools into your workflows that drive returning and new customers to your company.

  • Full Circle of Experience

    Our consultants have been in the trenches of all three areas: marketing, sales, and service.

  • Certified

    We are certified by HubSpot in all of our offerings and implementations to provide the best in class experience for you and your team.

  • Best Practices

    We ensure best practices are being used throughout the process and offer top rated training.

  • Satisfaction Guaranteed

    You will be highly satisfied with not only our work but also our thought leadership when it comes to increasing your revenues and building a culture that is customer-centric.

Flywheel › dictionary


1 : to keep movement among customers to grow and evangelize about a company

2 : to create a system that keeps communication between marketing, sales, and service fluid.

3. a business software that empower customers to be your best salespeople!

"Pearagon has been willing to take a deep dive into our processes and provide meaningful assistance and insight."

- Brett Paulsen, On Q Safety